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Logo Redesign Disasters - See the Top 5 (2000 to 2010)
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DesignCrowd, 3/26/2010
Logo redesigns are unavoidable as businesses naturally change and design/marketing techniques improve over time.  High profile logo redesigns (good or bad) always garner publicity.  However, bad redesigns can get a lot more publicity than successful redesigns as A) designers will jump on poor design and B) shareholders and the public hate to see money wasted. 

Below are the worst (and probably most expensive) logo redesigns in recent memory ...

 #1 Mastercard
 Thankfully, MasterCard arent planning to put this abomination on their actual cards.
mastercard logo redesign


 #2 AOL
No - this is not a joke.  AOL change the logo on their website everyday. mastercard logo redesign

 #3 Kraft
Kraft have changed their logo twice in recent times.  Their old one is still a classic.mastercard logo redesign


 #4 France
 France's new logo appears to include a starfish (something you might expect to see in Finding Nemo or Australia but not in France or their logo).
France logo redesign


 #5 Pepsi
 Cost $1M and is apparently inspired by Decartes and Eintstein theory of relativity.
mastercard logo redesign

What could have been with a logo contest ...
I wonder what the result would have been if each of these companies had run a logo contest?  Imagine this, the Pepsi puts up a prize of $100,000 to re-design its logo and opens it up to everyone around the world.  They would receive thousands of creative logos, save around $1M and get a better result.  Ask a room of designers to think of a creative logo for France, Kraft, AOL, Mastercard and their heads with burst with excitement and ideas.


Comments

Comments
When u stand with a brand,  and whatever u do, becomes success- why people start to think there must be some ,,most of the time every thing good in it, we find + ves  of a design, we never Question any thing... these are Just an Exception so great surprises ..
by Anonymous on 30 Mar 2010
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When u stand with a brand,   we find + ves  of a design, we never Question any thing... these are Just an Exception so great surprises ..
by Anonymous on 30 Mar 2010
Reply
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by Anonymous on 31 Mar 2010
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Nice Post ... Logo design are the major sign of a brand and changing it can lead to some drastic affects...

By: Outdoor Signage Macarthur
by Anonymous on 07 Jul 2010
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I'm really surprised at how bad some of these logos are! 1 million for the logo? I see the inverted blue and white.. but it's the same logo!
by Banners on 05 Oct 2011
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That's way the bestest anewsr so far!
by Frankie on 04 Jan 2012
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