How to Run a Creative Web Design Contest (5 Tips and 5 Examples)
Web design contests involve posting a brief and getting 20, 30, 50 (or sometimes 100-plus!) web design concepts from designers around the world.  Clients all request different things - but one thing we often see requested by clients is "Creativity required!" so in this blog we will highlight what to do to maximize the creativity you receive when running a web design contest.

Below are 5 Successful Web Design Contests that received very creative designs and, in some cases, more than 50 or 100 different designs! Below we've also tried to distill the 5 Tips for Running a Creative Web Design Contest

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Five Examples
Five Tips
72 CodeBonbon Web Designs

Design ID #134032

Other examples of the 72 designs submitted:
Design ID #125117 Design ID #129121
TIP #1: Make it 1-page or 2-page
Web design in Photoshop (the approach taken in all these contests) takes a lot of effort!  To minimize this effort, focus the brief to just the home page or 2 pages (the homepage and 1 'interior' page).

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34 LoanFido Web Designs

Design ID #134032

Other examples of the 34 designs submitted:
Design ID #125117 Design ID #129121

TIP #2: Offer $700 to $1,500+

Regarding budget, there seems to be a 'tipping point' for attracting talent to your contest.  Once you offer over $700 the level of creativity, originality and interest jumps dramatically.


38 Doctors For Charities Web Designs

Design ID #134032

Other examples of the 38 designs submitted:
Design ID #125117 Design ID #129121

TIP #3: Provide your logo

If you're looking for a web design, you probably already have a logo.  If you do, make sure you attach it as an EPS or format with a transparent background.  If you don't, run a separate logo project (see our logo contests for examples).  Providing the correct logo files (e.g. EPS, PDF, PSD or PNG with transparent background) will let designers add your logo seamlessly to your web design concepts and give them freedom to manipulate the logo color or the background color of the website. 

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104 Phuket Real Estate Web Designs

Design ID #134032

Other examples of the 104 designs submitted:
Design ID #125117 Design ID #129121

TIP #4: Invite 5 to 10 designers
This seems to be the right number of designers to invite.  Three of our five example projects on the right, invited exactly 5 designers!  The response rate in each case was much higher, but having 5 'core' designers from our top web designers directory will help.   Note that all of these invites offered participation payments of $30 to each designer.

52 Shark Dive Website Designs

Design ID #134032

Other examples of the 52 designs submitted:
Design ID #125117 Design ID #129121

TIP #5: Give a wireframe or menu
While you might want a creative graphic design work done, it will help designers dramatically if you provide them with some detail on direction.  Providing them with the menu (i.e. the navigation items) or a wireframe (a barebones structure of the site) the designers will have some basic direction to work with!

In summary, if you need a web page design then post a web design contest on DesignCrowd today and follow the tips above.


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Written by DesignCrowd on Friday, November 19, 2010

DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.