50 Good, Bad and Ugly Australian Startup Company Logos!

Despite the recent economic downturn, start-up companies are still proving to be at the forefront of economic growth. There have been some fantastic success stories in 2010 especially from the following list of 50 (whether their logos are good or not). Start up business 99Dresses (From Sydney Australia), for instance, allows people to exchange clothing using a purely online currency. This business experienced some fantastic growth over 2010, having recently been invested in at a six figure evaluation, despite the economic downturn.

The following logos are gathered from the best Australian startups of 2010. As designers we can observe how these logos show the tone and trends represented by these companies.

Initially, when writing this article we selected a panel of people who had little to no design experience and asked them to rate the logos as "Good", "Bad" and "Ugly". The results were very interesting. (UPDATE: After getting some feedback from our design community of 25,000 designers - we decided to update this article and re-categorise the logos these based on designer opinions, and the list of logo designs below is what we came up with.)

You might also be interested in the following articles on DesignCrowd:

The Good Logos

These are logos that were judged to be the most effective. There were many reasons why these were considered to be some of the best logos. Some of the things mentioned by the panel members included, strong visual consistency, neat and appropriate use of typography, excellent use of colour and a coherent style.

Customer Underground

goodimage2

Ethikl

mehimage17

Globalvations

mehimage18

Deal Pinch

mehimage19

Eco Vouch

goodimage3

MadMeal

mehimage13

Be In The Room

badimage12

BluSky Online

mehimage2

Bonush

mehimage3

Agile Soup

goodimage4

99 Dresses

goodimage5

Glu Platform

goodimage6

Flu-Vue

goodimage7

Carmooch

goodimage8

Petitude

goodimage10

Broke Packer

goodimage13

BuzzNumbers HQ

badimage2

Freally

badimage14

Perkler

mehimage14

Sentia

mehimage16

The Average Logos

The panel judged these logos to be pretty average but okay. In comparison to the previous group of logos this one was deemed to be less effective and more rudimentary. Compare the groups and see what you think.

Orion VM

goodimage9

click4snow

mehimage4

Clear Text

mehimage5

Creatly

mehimage20

Community Engine

mehimag21

Bridge Systems

mehimage22

Agile Corporation

mehimag23

Gift SMS

badimage7

Banckle

goodimage1

The Ugly Logos

These logos were deemed to be not effective. Comments such as, "inappropriate typeface," "lacking in a strong visual concept," and "unable to discern the function of the business from the logo," were very common. How would you improve them?

Apartment Reviews

mehimage1

Sandgroper Industries

mehimage15

Connect2field

mehimage6

CrowdMass

mehimage7

Faith Computing

mehimage9

Exploroo

mehimage8

iWorldCreative

mehimage10

Frendorsed

mehimage11

Less2Pay

mehimage12

BuiltWith

badimage1

CheckNSave

badimage3

Feedity

badimage4

CGNetwork

badimage5

EasyKi

badimage6

Helping Touch

badimage8

SoulWordWide

badimage9

RosterWithRoss

badimage10

The Click Agency

goodimage12

Digicould

badimage11

Franchise Freedom

badimage13

Snarl

goodimage11

Article by Emma Egan
Emma Egan is a freelance logo designer from Australia. You can contact and hire Emma through her Portfolio.

Need a logo? Crowdsource your logo today and receive 50 to 100 design options from logo designers around the world.