First impressions last, and that's something you should never forget when working with a brand that's fresh out the cut. With a logo, making that impression usually comes in two parts: first, you capture people's attention by doing something original or clever. Second, you hold their interest long enough to convert them into possible customers, clients, or even partners. Fonts and typography play huge rules in both steps, and smart choices can quickly deliver results.

Your logo acts like the first handshake when you meet a new acquaintance. In business settings, this means making sure that it's just right and not overdone, which is the principle of great design and typography. What people ought to see should be pleasant and welcoming, not overwhelming and unattractive.

While there are dozens of things to consider when talking about the typography of your logo, font face can do most of the heavy lifting. To some, font is simply for visually differentiating texts, but for someone in the business like you, it's all about bringing personality and action to your brand at the first glance.

Branding is seen as a necessary investment for all types of companies. Because some of the best fonts aren't free, it's important to settle on one to use for the long haul that perfectly captures the brand identity you're going for. This matters whether you're a startup business owner or a more established brand.

So to help identify a style perfect for your company's niche, below are 50 great fonts for brands that work perfectly for most industries from hospitality and sports to real estate and architecture.

You might also be interested in playing around with our text logo/brand maker on BrandCrowd which has dozens of additional fonts available to try for free.

Popular corporate fonts

Fonts in corporate business logos have to be straightforward and clean - exactly how you would imagine one's own official business e-mail or memo.

Like any proper serif font with equally proportional strokes, Libre Baskerville is a great go-to for all things business related, especially your logo.	A clean sans serif font face like Neris can do a great job of putting a modern twist to any corporate logo.
Font Cost: Free	Font Cost: Free
Proxima Nova has over 114 weights that look professional and readable no matter how you use it.	The thinner weights of this font may look like just like any other sans serif font face, but after playing around with, you'll see that Branding's thicker weights can give you the texture that your logo needs.
Font Cost: $23.56 per font	Font Cost: $35.96 per font
Panton is another sleek sans serif font face that's down for business. Its font family has a few different weights that can give your logo a real kick.	With the classic appeal of any sans serif font, Bolton is great for delivering straightforward designs in the smoothest possible way while still being professional.
Font Cost: Free	Font Cost: $43.40 per font
Perfectly square and thick bold font faces like Reisenberg are headstrong but still impactful when it comes to message and design.	Rounded fonts like Amerika Sans are perfect for logo designs with a cool and sleek feel.
Font Cost: Free	Font Cost: Free
With the proper kerning, the font Optima can bring a clean and official look to any logo.	Jan is a crisp and understated font that's smooth down to every slope, plus it's designed in such a way that makes it easy to print in any size and style.
Font Cost: $41.99 per font	Font Cost: $43.40 per font

Popular Hospitality Fonts

Fonts for hospitality brand logos have to create an atmosphere of relaxation and comfort because your goal is to get visitors who will want to come back over and over again for your rooms and services.

Like any proper serif font with equally proportional strokes, Libre Baskerville is a great go-to for all things business related, especially your logo.	A clean sans serif font face like Neris can do a great job of putting a modern twist to any corporate logo.
Font Cost: Free	Font Cost: $19 limited time offer
Calling back to the times of exclusive speakeasy bars, MB Deco is great for lodging companies that have an extravagant or vintage appeal.	Chap is a font that works great with tons of contemporary designs, but its sharp design and different weights make it perfect for representing the deluxe experiences people can expect at your hotel.
Font Cost: $25	Font Cost: $65 per font
A cleaner version of art deco fonts, Waverly CF can deliver that same vintage style with a pleasant and calming rhythm.	NewParis, and its sans serif counterpart NewParis Skyline, can be a classy addition to a simple hotel logo with the right spacing.
Font Cost: $15	Font Cost: $90 per font
Alehouse Combo is a lot busier than the other fonts in this list, but it's great for hotels who want to appeal to more fun-loving patrons.	Domaine Text may look like the typical serif font, but it's perfectly welcoming with its wide design.
Font Cost: $18	Font Cost: $75 per font
A script font like Candlescript Pro can give your hotel logo the life that it needs with its outward stretching ascenders and tails.	Amster can give a simple yet regal texture to your logo, whether in sentence case or all caps.
Font Cost: $25	Font Cost: $47.99 per font

Popular Sports Fonts

For sports brands, the typography in your logo needs to reflect the active lifestyle that you're trying to promote.

Breakers Slab is a great go-to font for sports branding because of the strong impression it makes.	Thirsty Rough is a script font that comes in different weights and styles, and it's reminiscent of those vintage baseball team logos.
Font Cost: $18.60 per font	Font Cost: $18.60 per font
Trim Poster is a straightforward font, which is perfect for bold and no-frills sports company logos.	A lot simpler than most sports branding fonts, Butler Stencil is ready to give your company a more refined and athletic identity.
Font Cost: $29.99 per font	Font Cost: free
Kelly Twenty is a grungy stencil font that can easily give the urban feel that your sports logo is looking for.	ITC Avant Garde Gothic is a classic font for sports, calling back to vintage styles that has an appeal that lasts forever.
Font Cost: $27.28 per font	Font Cost: $41.99 per font
Starbounder is a more polished stencil font, but it can still give your logo design the active appeal that it needs.	If you want a font that'll grab people's attention, Druk Wide is the use to use for visually arresting sports logos.
Font Cost: $19.84 per font	Font Cost: $50 per font
As a bold stencil font, you can't get any cleaner than Freshman, which will look great with a simple vector icon.	Againts perfectly captures the chaotic but stylish nature of graffiti culture, making it perfect for street-embedded sports brands.
Font Cost: free	Font Cost: $50 per font

Popular Real Estate Fonts

Real Estate logos need to incorporate a clear font that displays efficiency whilst also looking stylish to reflect an affluent and appealing property market.

Bembo is bold and simple, and looks great with adjusted kerning for logos.	Argent is an extremely expressive font and a great way to welcome your brand new real estate clients.
Font Cost: $41.99 per font	Font Cost: $25
Berlin is a clean font in all capital letters for the strong statement that you want your logo to make.	Aller is a smooth sans serif font that comes in different weights, making it perfect for more casual logos.
Font Cost: $49	Font Cost: free
For real estate logos, using Oswald in bold with close kerning can visually look like buildings.	Robot Slab is one of those serif fonts that you can combine different weights of for varying textures and effects.
Font Cost: free	Font Cost: free
Fredoka One can give logos a friendlier and more casual touch, which is perfect for online real estate brands.	You can use the font Caslon CP to give your real estate business logo a more regal look to it.
Font Cost: free	Font Cost: free
Generally a great business font, Gill Sans can bring its classic design and personality to your brand identity.	Clarendon is perfect for real estate businesses that get the job done in the best quality and order, just like this font!
Font Cost: $41.99	Font Cost: $34.99

Popular Architecture Fonts

As with the structures the business designs, fonts in architecture logos and branding need to balance the combination of functional, with fluid, eye-catching and inspiring.

Fibon Sans is a neat and geometric font that's great for fresh architecture firms that want to make an impression.	If you want your architecture company to keep itself formal and regal, Quincy CF is a great font to use.
Font Cost: $15	Font Cost: $19
Rough Draft plays homage to draftsman and architects whom hand draw their designs, bringing a simple and technically impressive design typeface.	Nord is grungier than the fonts included in this list, but its lined and angled design makes it perfect for architecture brand logos.
Font Cost: $29.95 per font	Font Cost: $27
Using Bianca as a font can reflect the particularities of design that script and calligraphy usually have.	Depending on how you use it, Bambusa Pro can give your logo a personal or luxurious touch.
Font Cost: $18.60	Font Cost: $22.32 per font
Bold with a vintage touch, Anaheim Gothic is the perfect font for architectural brands with innovative designs.	Filson is the font to use for architecture brand logos that was a playful and modern flair.
Font Cost: $18	Font Cost: $12
Bohemian is a familiar vintage font, but it's great for expressing your architecture brand’s artistry and personality.	Celari Tilting is a great font for architecture brands who want to put a modern twist to their logo.
Font Cost: $31	Font Cost: $18.60 per font

Conclusion

With tons of examples out there both on and offline, it's impossible not to find the font that's perfect for your brand. Let us know which fonts piqued your interests the most.

Guest post by Albert Marquez. Albert is a freelance graphic artist and a creative writer. He also has a broad background in digital marketing. He spends his free time managing his fiancee's online store: Nera Shoppe.

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Written by DesignCrowd on Monday, May 29, 2017

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