COVID19 has restricted some of the ways companies reach out to their customers. Limited face to face, or physical contact has led companies to go all out in their social media and other online marketing campaigns. 

But most brands often mistakenly seek the help of their friends and family to design any visual assets. This is a huge mistake. Most of the time, the resulting design will cost them a hefty amount in the long run, either due to loss of customers or lawsuits. 

Trust me. You cannot really depend on the amateurs for your brand representation. Your brand needs strong and experienced professionals, someone you can trust and be your marketing buddy. 

You would be doing yourself a favor if you hire designers from logo agencies such as Ingenious Guru and DesignCrowd or design your logos from professionally made templates. Their experts know all the ins and outs of designing, and effectively getting the job done and right. It's also a lot easier than hiring a graphic designer in-house, as you save time on recruiting & interviewing, and there's less commitment in case you don't have enough ongoing work for them.

Still thinking whether or not to go for a professional logo designer? Keep reading as we might just change your perception.

Gets you the attention

There are two kinds of attention, good one or bad one. Like all brands, yours need the attention that is positive. The negative attention is already a lot in the market. You cannot risk it, particularly if you are new to the market. 

A good logo with meaning and most particularly, with a perfect explanation of the brand and tagline is imperative for all brands. The attention span of consumers is not much these days. Companies do not have much time in their hands to attract the customers and help them remember the brand’s logo.

The only way to get there is to design a logo so good and attractive that it would just stick in the customer’s minds and endorse it completely. Make sure your logo will get all the good attention and not absurd and bad reputation. 

Makes the first impression

Your logo is the gateway to your brand. It is the door through which a person understands what the brand is actually about. You cannot risk your brand reputation by getting a lousy logo for your brand. 

It’s time you make the smart decision and make sure you are hiring the right person for this job. And who’s better than the design gurus. They know how to do the job right, and get you the logo that satisfies your visual needs. 

There is no denying that first impression lasts. Therefore make sure you’re giving the right impression through your logo. Your logo is the first introduction to the consumer. If you have your logo designed, it can get the best interest of the public. It also attracts curiosity among potential consumers. 

Brand Identity Foundation

An effective branding is all about telling a tale your customers can connect with. You may want to tell them relatable stories. 

In most cases, brands come up with staged and fake stories only to find that it does not appeal to their customers. 

The key is to bring the story that consumers can relate to. What's the point of throwing something into the market for the public when they cannot even relate to it? The logo you use, your fonts, tones, and everything tell a different story. Your color choices entail different meanings and it may or may not help depending on the kind of message you wish to convey. 

Your logo will be everywhere once you have decided which one to go for. The newsletter, letterheads, landing pages, business cards are few of the branding materials that your logo will be displayed at any cost. Make sure your logo is effective enough to create a concrete and strong brand identity.

Memorable

You want to create a logo that stays in the minds of your customers forever. Think about McDonald’s, Levis and Nike, their logos would just flash right in front of your eyes and you would not have to think beyond.

Memorable logos leave a legacy behind. You have the option to stay in the head of your customers for a really long time. The longer your brand stays in the customers’ memory, the more influence you exert over their purchasing decisions. 

One way of brand identification is through logos. Ideally, companies want their audience to relate to their logos instantly. Frankly speaking, people would immediately forget your name and your tagline. But if your logo is catchy and visually-pleasing, your brand can get the recognition it deserves. 

Separates from your competitor

You don’t want the same reputation as your competitor, right? As much as possible, you want to be the market leader. We all want to reach that level. Here is a way to go there: your logo and other visual assets have to be distinct. And the only way to get there is to have them professionally designed. Experienced designers can translate your vision into visuals.

Written by DesignCrowd on Monday, June 14, 2021

DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.