Print design encompasses flyer design, poster design and brochure design. The skills to produce these design types are similar but the techniques, software and skills used are quite different from those required for logo design or web design.
The main principles of a successful flyer design
It's important when designing an A4 flyer that it is eye-catching, so designers often use bold colors and imagery that will appeal to the target audience.
It should also play on emotions, so the color schemes often evoke thoughts of fun, passion, excitement, or relaxation.
And there should always be a focus on ensuring the execution of the flyer design is technically sound, so the final product is crisp, clear, and functional. This comes from using the right fonts, color models, and layout structures.
To make it stand out from the crowd, the flyer should be right on trend, and marry the graphical elements with the information that is required.
What to never forget with a flyer design
When creating a flyer, or briefing a designer to do so, make sure not to forget the date. A line-up can change, or you can do call-on-the-night location promotions, but people need to know when they should put an event in their diary. General info flyers can get away without a date, but if you are hosting an event, or a specific launch, no date = no crowd.
Check out the 10 beautiful examples of flyer and brochure designs below.
The Newest Way to Do Flyer Design
If you've drawn inspiration from these beautiful flyers, then it's time to start leverage flyer design crowdsourcing. Launch a flyer design contest and you get access thousands of professional flyer designers and artists from around the globe. You'll receive dozens if not more flyer designs to choose from, all for a fraction of the cost of the traditional flyer design process.
Want More?
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Written by Clancy Clarke on Thursday, April 28, 2016
Clancy is the Organic Search manager at DesignCrowd. Clancy has over 7 years of online marketing experience and a passion for analytics. Get in touch via Google+.
