Have you underestimated the importance of your business logo? Your logo is the face your brand and the first thing potential customers see when they pick up your product or consider using your service. The world's big brands are crowdsourcing to engage fans, generate buzz and innovate. From Coca-Cola or Microsoft, Apple, Google, Starbucks and the rest of the world’s biggest marketing success stories – these brands know how powerful the right logo design can be.

For entrepreneurs who want a logo that can go above and beyond simple label aesthetics, crowdsourcing is booming and the new frontier in design so start using this innovation to grow your business. If you’re in the market for a logo that can take your new business to the next level, here are four key reasons why going the crowdsourcing route is a smart decision:

Crowdsource beautiful logo designs and more branding for your business on DesignCrowd!

Save Money

The traditional design approach is often seen as inflexible, locking in many small businesses to expensive contracts with agencies. If you don’t like the final outcome, you still have to pay full price for its creation or shell out more money for additional changes. With crowdsourcing, on the other hand, buyers are always in control of their overall budgets. If you aren’t thrilled with one logo, keep flipping through custom creations until you land on one that speaks to your mission and brand identity. In a way, logo crowdsourcing is like hiring a diverse group of strong designers for the price of one project.

Why does your business need a logo? Read Logo Development: Four Things to Consider When Creating a Company Logo

Increase Efficiency

Working with one artist is a laborious, time-consuming process. You have to walk your designer through what you’re looking for, share ongoing feedback and worry about making your concerns clear. Luckily, design crowdsourcing is much more streamlined. Designers work faster and smarter when there’s more competition and less pressure to deliver on a contract, leaving you free to focus on developing your business.

Crowdsourcing Design is as easy as 1,2,3,4!

Unlock Limitless Potential

The perfect logo design is simple, clean and universally appealing, but creating it is no small feat of the imagination. Chances are that you wouldn’t hand over major marketing decisions to the first qualified professional you meet, so why leave something as important as your logo design up to a single designer? Unlike the traditional design process, logo crowdsourcing allows you to pull from a talented pool of artists all over the globe and use the power of competition to generate tonnes of creative ideas from many brains working on your project.

Find Your Brand’s Perfect Match

Forget about tweaking details or hiring new artists to touch up a project that didn’t turn out as well as you expected. Crowdsourcing makes it easy to build your dream logo on your terms and schedule. Because artists are essentially bidding for your business, you never have to settle for anything less than excellence, and if you’re can't decide on your shorlisted design, you can directly poll your friends, followers, colleagues and customers online to help you choose the winner.

Iconic logo design by DesignCrowd designers

Low Cost, Professional Results

In today’s technology-driven world, having sleek graphics on your website, social media pages and promotional emails can make all the difference, especially in catching the attention of young, media-savvy buyers. Since keeping a graphic designer on staff is prohibitively expensive and unnecessary for non-digital companies, crowdsourcing graphic design makes perfect sense. On your end, you get lightning-fast results and never pay for services you don’t need.

Resources

Small Business Logo Maker

Six Customer Tips To Turbocharge Your Design Project From a Leading DesignCrowd Designer.

How to find and hire the top designers to your design project.

7 Logo Competition Tips for Designers.

Four Tips for Getting Great Designs in Your Design Contest.

Written by Jo Sabin on Friday, November 28, 2014

Jo Sabin is Head of Designer Community at DesignCrowd. She's led the company's public relations and social media programs since 2012. With more than ten years' experience working with Australian and international tech startups in the creative industries, Jo has been instrumental in meeting DesignCrowd's objectives in Australia and abroad. Get in touch via Twitter.