DesignCrowd -
Tuesday, March 28, 2023
Brand affinity is the emotional connection between a customer and a brand. Perceived quality, value, customer service, and social factors are the factors that contribute to this connection.
But why is brand affinity important? When customers have a strong affinity for a brand, they are more likely to buy its products or services, even if a cheaper alternative is available.
Also, peopl Read more