It's the age of technology, so why would anyone want to send out a printed flyer? Paper flyers help build relationships with customers, they make the customer feel important. Everyone knows how easy it is to click delete on an email, but getting a nice envelope in the mail invokes curiosity.

High-quality flyer design and content inspires readers to delve a little deeper, hold on to each flyer a little longer, helping to create a lasting connection between your brand and your readers.

Mail it Monthly (or consistently)

Getting a flyer or newsletter out once a month isn't as easy as it sounds. You can get pretty nit-picky with editing and design, delaying the publishing.

Instead of creating excuses for not sending out a flyer, get in the habit of sending something out monthly no matter what. This sets up the deadline, the schedule and the habit so it's something that becomes second nature. Skip a month and some customers or potential customers may skip out on you.

Streamline

To churn out a valuable flyer design once a month, make it easy on yourself and set up a template. Use a similar format for each flyer. Maybe there is one cover image and two smaller pieces of content. One section always showcases your promotions and products, and 'Ask the CEO' is always at the bottom.

No matter how you set up your flyer design, keep it consistent and you'll save yourself a great deal of time.

Mix it Up

Don't make a flyer strictly promotional. No one wants to hear all about you all the time. Clients and potential clients want to know what's in it for them. Create content that resonates with the reader. Make it personal, giving the reader interesting content that they can't wait to receive every month.

Your readers may have different interests. Mix up comedic and serious imagery and contest with promotion pieces and information. Keep it interesting with an up-to-the-minute, contemporary design. A report from Trend Reports noted that:

65% to 85% of people describe themselves as visual learners

Making the design one of the most important features of your flyer. Checkout some more beautiful flyer designs over here.

Give Away Something for Free

You don't need to lose your shirt on your flyer, but you should include valuable content that your readers might have to pay for elsewhere. People love getting free tips and advice.

Provide a free tutorial for something relevant to your industry on the back of the flyer. Insider information is always valuable. Give your readers content that will change their lives and they'll be loyal to the end.

Drive Traffic

Your flyer should not be a standalone piece of mail. It should encourage readers to interact with your brand. Drive traffic to your website by sending them to your most popular post.

One way to do this is to provide a teaser for the post somewhere on the flyer. To finish reading, your audience will have to visit the website. Because people love free stuff, you can also offer a free digital download on your website.

Other ideas for driving traffic to your website are asking readers to fill out an online survey, offering a prize for those who complete it; offering free industry-specific templates; and offering free how-to videos or webinars.

Bonus: Remember to Track it!

Everyone knows that tracking offline marketing is hard – often so hard it's put in the "too hard" basket. However, there are some simple tactics which can be used to give you an indication of how well your flyers are performing. Make sure you use unique URLs in your flyer design so you can see visits to these, or better yet use a URL shortener such as bit.ly.

Track downloads which are specific to the flyer separately to the rest of your website and finally don't be afraid to poll your visitors on your website to get a feel of them interaction with your flyer content and design – Qualaroo is a fantastic tool.