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Blog posts related to Marketing

Levelling the Playing Field - Quick Tips For How to Compete With Big Business

Levelling the Playing Field - Quick Tips For How to Compete With Big Business

Jane Murray - Sunday, September 13, 2015

The Internet age has taken away the monopoly on customer engagement from industry giants who can afford huge campaigns. With a little bit of creativity and effort, any small business owner can make sure they set themselves apart from the crowd and build a loyal customer base that'll see them thrive. Read more

Getting More From Your Digital Marketing Campaigns

Getting More From Your Digital Marketing Campaigns

Jane Murray - Thursday, September 10, 2015

Digital marketing has revolutionized the world of business, with the key to success now being the ability to engage. Whether your business sells t-shirts, cleaning products or IT solutions, your digital marketing efforts can make or break your business – so be sure that your campaigns are going viral for all the right reasons. Here's a few tips to get you on the road of a flawless digital marketing campaign. Read more

Four Steps to Improve Your Online Customer Service

Four Steps to Improve Your Online Customer Service

Jo Sabin - Monday, August 24, 2015

Effective customer service is just about as important as the product or service you sell – once word spreads that your company doesn't respond to queries, or worse, is rude or dismissive, you're in big trouble. Here's a list of things you can do to ace the online customer service game and keep everybody happy. Read more

6 Ways to Improve Your Visibility Online

6 Ways to Improve Your Visibility Online

Jo Sabin - Wednesday, August 19, 2015

The last few years have seen an explosion of web businesses, blogs and online content. So if you truly want to stand out from the crowd, taking a casual approach will no longer cut it. We've created a list of essential online tactics to make sure your marketing efforts work and drive customers to your digital front door, phone or shop floor. Read more

All You Need to Know About Content Marketing

All You Need to Know About Content Marketing

Jo Sabin - Wednesday, June 17, 2015

Content marketing is all about educating people to help them find the solutions that they want and need – if your business just happens to offer those solutions, everybody wins! Here is a brief look at what it's all about. Read more

Common Social Media Mistakes to Avoid

Common Social Media Mistakes to Avoid

Jo Sabin - Wednesday, June 10, 2015

Social media can do wonders to engage your target audience and significantly boost your brand, but it can also prove disastrous if you aren't careful. The trick is knowing what NOT to do. Start with the following! Read more

12 Ways to Make Your PowerPoint Presentation Shine

12 Ways to Make Your PowerPoint Presentation Shine

Jo Sabin - Wednesday, May 27, 2015

When you’ve started your own business, and the days of pointless high school group presentation are long gone, suddenly PowerPoint takes on whole different level of importance. Here’s 12 handy tricks to make sure you dazzle your audience and bring home your message when you need to stand in front of an audience and make sure your presentation shines! Read more

5 Big Mistakes Startups Make and How to Avoid Them

5 Big Mistakes Startups Make and How to Avoid Them

Jo Sabin - Friday, January 30, 2015

In this guest post from entrepreneur James Pollard, he shares five mistakes from marketing to hiring talent that can trip up early stage startups as they try to turn their idea into a viable business.  Read more

Is Marketing Losing Its Magic with Big Data?

Is Marketing Losing Its Magic with Big Data?

DesignCrowd - Monday, January 19, 2015

Big Data has the power to degrade our creative capacity, the “big ideas” and even the beauty and design that has been a tool of the trade since the Mad Men ’60s. In a recent article for Venture Beat, DesignCrowd's Chief Marketing Officer, Dan Ferguson asked the question '"with Big Data, is marketing losing it's Magic?'  Read more

3 Easy Ways to Get a Standout Homepage

3 Easy Ways to Get a Standout Homepage

Jo Sabin - Monday, December 22, 2014

In the past, the shop window was critical in capturing the attention of consumers walking by. Now, that job falls to your home page. Before mass adoption of the internet, stores would present their current sales, top-selling products, and their logo and store name in the display window to help draw passers-by in the door. Today, the homepage of a website works in just the same way.  Read more

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