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Blog posts related to Branding

Tips On How To Create The Best UI/UX For Your Website

Tips On How To Create The Best UI/UX For Your Website

Jessica Walrack - Monday, April 11, 2016

If you are building a website, there is much more to it than just putting pages together. You also need to design for the user experience. You'll find plenty of developers out there who have a good grasp of the technical requirements for building a site, but you will also need a skilled web designer to help create the best experience for your visitors. Here are some of the ins and outs of UI/UX that are important to be aware of. Read more

Why Learn About The Customer Journey On Your Website?

Why Learn About The Customer Journey On Your Website?

Jessica Walrack - Tuesday, April 5, 2016

Where in the buying cycle are you losing customers? Which call to action buttons are most effective? Answers to questions like these are invaluable for a business that operates online. Understanding the customer journey can provide valuable information which can be used to streamline your website and ultimately increase your profits. Read more

5 Tips for Utilizing Banner Ads to Maximize Your Brand

5 Tips for Utilizing Banner Ads to Maximize Your Brand

Jane Murray - Tuesday, March 29, 2016

Banner ads are one of those rare forms of advertising that totally have it all. They're quick to create, affordable, highly versatile, and precisely targeted. They can be a brilliant way to spread your message wherever you please and gain valuable insights into your customer base and branding methods. If utilized well, they can bring your marketing to a whole new level. Read more

10 Sports Associations Which Recently Rebranded

10 Sports Associations Which Recently Rebranded

Divya Abe - Wednesday, March 23, 2016

If you want peak performance, you regularly need to check everything is working in unison. This is as true in Olympic competition as it is in branding. If you get complacent, like a neglected muscle, a lackluster website or logo can slowly throw the whole brand off and it can take months or even years to repair the damage. Check out these ten international sports associations choosing to spruce up their branding. Read more

Logos vs Icons ... What are the Differences Between Logos and Icons?

Logos vs Icons ... What are the Differences Between Logos and Icons?

DesignCrowd - Monday, March 21, 2016

At first glance, some may think there is not that much difference between a logo and an icon. After all, both are used to represent something. Most consider them one and the same.So under which category does your design project fall?Posting a project under the right category attracts the attention of the Read more

Logo Designs Of The World’s Ten Most Powerful Brands 2016

Logo Designs Of The World’s Ten Most Powerful Brands 2016

Kevin Bradford - Saturday, March 12, 2016

Powerful brands need a powerful presence when it comes to their design. Having previously showcased the logos of the richest brands in the world, according to Forbes, here are the designs for the most powerful brands, according to Brand Finance's annual rankings. Read more

Four Famous Brands That Should Rebrand To Stay Relevant

Four Famous Brands That Should Rebrand To Stay Relevant

Jane Murray - Wednesday, March 2, 2016

Rebranding is not just for companies left in the midst of scandal. Sometimes the progression of time makes for branding that feels seriously outdated. Sometimes just sprucing up the color scheme and polishing the webpage, isn't enough. Here's how we think 4 famous brands could fight the current of time. Read more

App Or Responsive Website? What Does Your Business Really Need?

App Or Responsive Website? What Does Your Business Really Need?

Jane Murray - Wednesday, February 24, 2016

With online sales and marketing continuing to grow and evolve, a common question for business owners is whether they should get a custom-designed app. Here we explain the difference between responsive websites and apps, and when you might really benefit from taking the risky plunge into app development. Read more

5 Brands That Should Rebrand In 2016 To Leave Scandal Behind

5 Brands That Should Rebrand In 2016 To Leave Scandal Behind

Jane Murray - Tuesday, February 23, 2016

Reputation is a huge indicator of business success, so if a company experiences a scandal, often the only way to repair its bottom line is to reboot its brand. Scandal threatened the profits of several companies in 2015, some of which are seriously due a change. Find out who we think could use a corporate face lift in 2016. Read more

The Top Web Design Trends Set To Dominate 2016

The Top Web Design Trends Set To Dominate 2016

Divya Abe - Thursday, January 28, 2016

With 2016 in full swing, now's a great time to look at what the coming months may have in store for us in terms of trends. There's always lots happening in web design, so ignoring the latest developments is perilous if you hope to be a successful designer. The good news is technological advancements don't just make things prettier, they also make things a whole lot easier. And who doesn't like that? Read more

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