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Blog posts related to Branding

Does Your Business Need a Style Guide? Four Questions To Ask Yourself

Does Your Business Need a Style Guide? Four Questions To Ask Yourself

Jane Murray - Tuesday, October 27, 2015

People tend to think of style guides as long, intimidating documents making everybody's life hard. In fact they should be viewed as just the opposite. A comprehensive style guide should leave you free to develop creative content and maintain brand consistency. If you're still not convinced you need one, ask yourself these questions. Read more

5 Advantages of Creating a Company Shirt

5 Advantages of Creating a Company Shirt

Jane Murray - Wednesday, October 21, 2015

With design costs such as logos and websites to consider, a new business owner may not want to even think about investing in a company shirt. But branded t-shirts can be a true workhorse for marketing, team spirit and company culture, so maybe it's time to give them some serious thought. Read more

5 Common Free Logos to Avoid

5 Common Free Logos to Avoid

Divya Abe - Tuesday, October 20, 2015

If you're a new business owner and considering using a free logo from the internet, take our advice: "Don't do it" . At the very least, stay well away from any of these five hopelessly overdone designs inexperienced creatives fall back on again and again. Using something free may seem like a good idea in the short term, but we guarantee you – you'll pay for it in the long run. Read more

How to Stand Out in a Crowded Market

How to Stand Out in a Crowded Market

Jane Murray - Tuesday, September 29, 2015

While the internet has brought about infinite new ways for small businesses to engage with their customers and further their reach, it has also significantly increased the amount of competitors you need to take into account. To help your company stand out in a crowded market, take a look at some of these tips. Read more

5 Tips to Go From a Winning Idea to a Successful Business

5 Tips to Go From a Winning Idea to a Successful Business

DesignCrowd - Wednesday, September 23, 2015

The internet and our ever-increasing access to technology have fundamentally changed so much about day-to-day life. But it's the dramatic increase in our ability to share and validate ideas that has brought the biggest changes for those seeking to start businesses. Adam Arbolino, co-founder and CTO of DesignCrowd, shares a few tips on how to road-test your idea to ensure it stands up to the harsh realities of business. Read more

4 Essential Apps for Marketing Your Startup

4 Essential Apps for Marketing Your Startup

Jane Murray - Tuesday, September 22, 2015

Apps have created previously unknown convenience in most areas of our lives, and naturally business marketing is no exception. In a world of instant feedback, your online presence and customer engagement is crucial to a good reputation. So take a look at these apps to help you simplify your marketing and boost your business! Read more

Four Things to Consider Before Expanding Your Products or Services

Four Things to Consider Before Expanding Your Products or Services

Jane Murray - Thursday, September 17, 2015

Knowing how and when to expand your business can be the difference between achieving great success and triggering a financial crisis. To make sure your business expansion doesn't end in disaster, we've rounded up 4 questions to ask yourself before taking the plunge. Read more

Levelling the Playing Field - Quick Tips For How to Compete With Big Business

Levelling the Playing Field - Quick Tips For How to Compete With Big Business

Jane Murray - Sunday, September 13, 2015

The Internet age has taken away the monopoly on customer engagement from industry giants who can afford huge campaigns. With a little bit of creativity and effort, any small business owner can make sure they set themselves apart from the crowd and build a loyal customer base that'll see them thrive. Read more

Getting More From Your Digital Marketing Campaigns

Getting More From Your Digital Marketing Campaigns

Jane Murray - Thursday, September 10, 2015

Digital marketing has revolutionized the world of business, with the key to success now being the ability to engage. Whether your business sells t-shirts, cleaning products or IT solutions, your digital marketing efforts can make or break your business – so be sure that your campaigns are going viral for all the right reasons. Here's a few tips to get you on the road of a flawless digital marketing campaign. Read more

Four Steps to Improve Your Online Customer Service

Four Steps to Improve Your Online Customer Service

Jo Sabin - Monday, August 24, 2015

Effective customer service is just about as important as the product or service you sell – once word spreads that your company doesn't respond to queries, or worse, is rude or dismissive, you're in big trouble. Here's a list of things you can do to ace the online customer service game and keep everybody happy. Read more

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